SAP BTP (Business Technology Platform) is a cloud-based platform that offers tools, services, and a runtime environment for developing, integrating, and extending SAP applications and data. It includes services such as data management, analytics, integration, security, and application development tools.
SAP BTP products are complex, feature-rich solutions, but current users are not fully leveraging their capabilities due to a lack of available educational materials on these solutions.
To help SAP BTP users maximize the platform’s capabilities by providing clear, accessible educational materials that simplify complex features and enhance adoption and productivity.
Using SAP's user experience map, I conducted an in-depth analysis of SAP's user personas. I studied their frequent questions, pain points, and decision-making power, and successfully identified the most relevant personas for the SAP BTP product pages.
I performed a competitive audit on SAP's direct competitors, with a focus on SaaS cloud product pages, to identify the types of educational materials and resources they offer as well as the overall product page structures.
After analyzing the competitive audit findings and aligning them with the business objectives, I defined a clear information architecture for the page with a deliberate focus on consistency. My goal was to ensure that users could easily navigate between SAP BTP products and understand how they complement each other. This approach aimed to enhance the user experience by providing a cohesive and comprehensive overview of the product portfolio.
Moving forward, I proceeded to sketch and wireframe the product pages to visualize their layout and structure. Subsequently, I built a low-fidelity prototype of the page, which allowed me to test the user interface design and gather feedback from stakeholders. By creating this template, I established a streamlined process for building other product pages with minor modifications, thereby saving time and ensuring consistency across the platform. Additionally, I worked closely with cross-functional teams to generate content to populate all sections of the pages.
To refine the product pages further, I conducted multiple rounds of user testing and incorporated feedback to make modifications to the design. This iterative approach allowed me to identify pain points in the user experience and address them effectively. As a result, I was able to create polished versions of the pages that aligned with the business objectives and user needs. Once the design was finalized, I created a high-fidelity prototype to share with stakeholders, showcasing the intuitive navigation, engaging content, and clear visual hierarchy of the pages. The prototype served as a basis for feedback and approval, ensuring that the final design met the project requirements and exceeded user expectations.
